Lyn Around Play is an interactive pop-up space for a niche fashion brand with a playful and unique style.
Situated in Siam Center, the heart of Bangkok’s fashion trends, the space consisted of 4 zones described the brand’s attributes; Quirky, Young, Playful and Colorful through an instagramable experience.
The first idea came from creating a photography studio for the target market as young women to come experience fun spaces with professional photographers provided in every zone. All visitors could go get their retouched images ready to post on their social medias via prepared online site. Farmgroup’s task was to explore how to engagingly express Lyn Around’s brand DNA among busily overwhelming area like Siam Center including design, production and operation.