Holy Moly is not your grandma’s pie shop. It’s a little weird but always stuffed with fun.
If you happen to drop by The Commons you might want to pick yourself up a couple ‘Hurry Currys’ and ‘Rouge Pigs’. Or maybe a ‘Pineapple Express’ and ‘Something Stupid’ would satisfy that sweet tooth.
The brand started with a few delicious pies and the name, Holy Moly. From there we knew the brand would be serious about pie with a lighthearted disposition. Each pie had a name and personality. We started sketching and what came out were people, places and things all rooted in Thai traditions and culture but satirical in nature. The illustrations became the life of the brand identity. They worked easily with the packaging, the menus and made great stickers. They complemented the luxurious marble and copper interior with a playfulness and humor.
Photography Tim Mills