After ten years of success both on and off the field, Chonburi F.C. needed a more mature brand identity.
We modernized the brand with a new pictorial mark accompanied by a custom logotype and typeface. The pictorial mark needed to be more dynamic. It also needed to be versatile; able to be used on merchandise, buses, posters, banners, and much more. The result is a memorable and iconic brand identity that captures the spirit of team and the fans. Go Sharks!